Google made an official statement on September 23rd, 2016 to announce Google Penguin 4.0. Penguin is now part of the core algorithm, and we’ve been waiting years for this announcement!
We’ll be comparing Old Penguin (1.0-3.0) to New Penguin (4.0+). There have been years of frustration with Old Penguin. Finally, we can say cheerio to any pain caused by the short-legged flightless bird with webbed feet.
Google Expanded Text Ads (ETAs) will be in the AdWords history books for 2016. ETAs may even top the charts for the year’s biggest change. We were made aware of Google Expanded Text Ads in May, before their introduction in July.
The topic received a lot of coverage in July and August. Time has passed, and a lot has happened. It is time for me to reveal my key findings.