Google Expanded Text Ads (ETAs) will be in the AdWords history books for 2016. ETAs may even top the charts for the year’s biggest change. We were made aware of Google Expanded Text Ads in May, before their introduction in July.
The topic received a lot of coverage in July and August. Time has passed, and a lot has happened. It is time for me to reveal my key findings.
We’ve all been there when we’ve logged into our accounts, and there are AdWords notifications in the top right. But then some of us turn a blind eye…
Why do we ignore AdWords notifications?
No matter where we are, we are continually swamped by notifications. If we’re extra smart, we’ll sync all of our devices. That way, we have to acknowledge the same notification multiple times. From morning to night, these little buggers are jumping out at us like Toy Story aliens! In reality, many of them will slip through our claws.