Most of us use Google Analytics advanced segments daily. In most cases, we customise our segments. But, we always start with Google Analytics predefined segments.

Before this article, I’ve never had the time or the need to look inside each of the Google Analytics predefined segments’ filters. By taking a deeper look, I now have a better understanding of the starter pack of segments that GA provides us.

For some of you, predefined segments will be nothing new. However, for others, there may be a lot of new.