Any time there is a major Google update, Google’s core algorithm gets a mention.
As search engine marketers, we have become obsessed with Google’s updates and announcements. By focusing on best practices and following Google’s guidelines, we can avoid Google penalties.
To focus on best practices, we need to understand how Google’s core algorithm works first.
Google made an official statement on September 23rd, 2016 to announce Google Penguin 4.0. Penguin is now part of the core algorithm, and we’ve been waiting years for this announcement!
We’ll be comparing Old Penguin (1.0-3.0) to New Penguin (4.0+). There have been years of frustration with Old Penguin. Finally, we can say cheerio to any pain caused by the short-legged flightless bird with webbed feet.