Summarising Google’s core algorithm
Any time there is a major Google update, Google’s core algorithm gets a mention.
As search engine marketers, we have become obsessed with Google’s updates and announcements. By focusing on best practices and following Google’s guidelines, we can avoid Google penalties.
To focus on best practices, we need to understand how Google’s core algorithm works first.
Google Penguin 4.0 – Old Penguin vs. New Penguin
Google made an official statement on September 23rd, 2016 to announce Google Penguin 4.0. Penguin is now part of the core algorithm, and we’ve been waiting years for this announcement!
We’ll be comparing Old Penguin (1.0-3.0) to New Penguin (4.0+). There have been years of frustration with Old Penguin. Finally, we can say cheerio to any pain caused by the short-legged flightless bird with webbed feet.
Google Expanded Text Ads – Revealing my key findings
Google Expanded Text Ads (ETAs) will be in the AdWords history books for 2016. ETAs may even top the charts for the year’s biggest change. We were made aware of Google Expanded Text Ads in May, before their introduction in July.
The topic received a lot of coverage in July and August. Time has passed, and a lot has happened. It is time for me to reveal my key findings.
A closer look at Google Analytics predefined segments
Most of us use Google Analytics advanced segments daily. In most cases, we customise our segments. But, we always start with Google Analytics predefined segments.
Before this article, I’ve never had the time or the need to look inside each of the Google Analytics predefined segments’ filters. By taking a deeper look, I now have a better understanding of the starter pack of segments that GA provides us.
For some of you, predefined segments will be nothing new. However, for others, there may be a lot of new.
An in-depth guide to AdWords notifications
We’ve all been there when we’ve logged into our accounts, and there are AdWords notifications in the top right. But then some of us turn a blind eye…
Why do we ignore AdWords notifications?
No matter where we are, we are continually swamped by notifications. If we’re extra smart, we’ll sync all of our devices. That way, we have to acknowledge the same notification multiple times. From morning to night, these little buggers are jumping out at us like Toy Story aliens! In reality, many of them will slip through our claws.